Fades is a brand built Through curiosity and a personal obsession with clothes rather than any traditional path.

Started by Jailen in Boston, it began with him sifting through vintage racks as a teen, tracking down pieces that felt like they had a past and a heartbeat. Eventually, collecting wasn’t enough. He wanted to make something of his own.

With no fashion degree, no corporate ladder to climb, no retail job or insider access, he created his own doorway instead. Fades is that doorway, his way into a world that never opened its doors for him, and a reminder that you don’t need a perfect résumé to build something real.