Made to Wear
About Fades
At its core, FADES is built on a simple belief: the most valuable things we have aren’t what we own, but what we’ve lived through.
Every piece is designed to feel like it already has a story, meant to be worn, re-worn, and lived in. Because just like fabric softens and FADES over time, we do too. We collect moments, lessons, late nights, wins, and setbacks, and they all leave their mark in the best way.
FADES exists for the ones who choose real over perfect. For people who keep going, who grow through it, and who understand that a little wear doesn’t ruin something, it gives it character. Every experience, whether celebrated or scarred, adds depth. And that’s the point.